Adaeze Evelyn Ubah
Digital Transformation Consultant · The Business Therapist
I help organizations untangle complexity, transform their operations, and build digital capability that sticks. Not just strategy on paper. Real, human-centered change.
Work With Me
About Me
The Business Therapist Approach
My Philosophy
Most consultants arrive with a framework and leave with a report. I arrive curious, stay present, and help you build something that actually lasts. That is the Business Therapist approach.
I have been on both sides of the table: the one running operations and the one called in to fix them. Today, through AUlyn Consulting, I work with SMEs, and public sector organizations across Africa and Europe.
I hold a BSc in Computer Science and an MSc in Computer Information Systems, which keeps my practice grounded in where the technology is actually going.
Core Expertise
Process Design
BPMN 2.0 process mapping, automation architecture, workflow redesign
Change Management
ADKAR, Kotter 8-step, human adoption strategies that actually work
AI Strategy
Practical AI tool selection, workflow integration, digital maturity roadmaps
Financial Services
Deep ops fluency from trade finance, treasury, and banking transformation
Proprietary Framework
The Clarity Pathway™
My proprietary transformation framework is used across every client engagement, with four phases that take organizations from confusion to capability.
Phase 01 · Assess
Diagnose where the organization truly is, not where leadership thinks it is.
Phase 02 · Design
Map the future state and what needs to change to get there.
Phase 03 · Justify
Build the business case for leadership buy-in with a costed, prioritised roadmap.
Phase 04 · Adopt
Embed, train, and sustain the change so the investment actually pays off.
Case Studies
Results That Speak
4x
Content Output
SOWIM digital transformation, 3 platforms unified, 52-week calendar
60%
Admin Time Reclaimed
AI workflow integration, 8 workflows automated, 1 full ops playbook
5
Maturity Dimensions
Digital maturity model spanning Nigeria and Europe, 3 sectors assessed
Case Studies 01 – 05
Client Engagements
1
SOWIM Digital Transformation
Non-Profit Ministry · 2025–Present
Built a full content system, social media calendar, multi-platform publishing workflow, and YouTube content architecture, turning a volunteer-led effort into a structured, measurable digital operation.
Results: 4x content output · 3 platforms unified · 52-week calendar
2
Clarity Pathway Client Engagement
AUlyn Consulting · SME Digital Readiness
Walked a mid-sized service business through a digital maturity diagnostic, a prioritized roadmap, an ROI model for leadership buy-in, and a 90-day adoption sprint that embedded new tools across the team.
Results: 4 phases delivered · 90-day sprint · Zero external tool cost
3
AI Workflow Integration
AI Strategy and Automation · 2025–Present
Designed a connected AI workflow covering content production, client communication, data analysis, and reporting. Output: a reproducible operations playbook any team lead could run without a technical background.
Results: 8 workflows automated · 60% admin time reclaimed · 1 ops playbook
4
Digital Maturity Assessment
Nigeria and Europe · Cross-Sector Research
Developed a contextualized digital maturity model accounting for infrastructure gaps, talent availability, regulatory environment, and leadership readiness across financial services, public sector, and SME cohorts.
Results: 3 sectors · 2 continents · 5 maturity dimensions mapped
Services
How I Can Help You
Transformation Strategy and Roadmapping
For organizations ready to move but unsure where to start. I run the full Clarity Pathway diagnostic and build a prioritized, costed roadmap that leadership can actually commit to.

Deliverables: Digital maturity assessment · As-is and to-be process maps · Prioritized roadmap · Stakeholder-ready business case
Process Redesign and Automation Architecture
For teams drowning in manual work. I map your processes in BPMN 2.0, identify what should be automated, and design the new workflow before a single tool is purchased.

Deliverables: BPMN 2.0 documentation · Automation opportunity analysis · Tool selection · Data flow mapping
Change Management and Adoption
For organizations where past projects stalled at rollout. Using ADKAR and Kotter, I design the people side of change so new systems actually get used and the investment pays off.

Deliverables: Change readiness assessment · Stakeholder engagement plan · Training design · Adoption metrics dashboard
Tech Stack
Tools I Work With
A practitioner's toolkit, selected for real-world impact, not just familiarity.
Enterprise and ERP
SAP
NetSuite
Salesforce
HubSpot
Process and Automation
Camunda Modeler
draw.io
Power Automate
Zapier
Miro
Project Management
Jira
Asana
Monday.com
Confluence
Airtable
Data and Reporting
Tableau
Power BI
AI Tools
Claude
ChatGPT
Microsoft Copilot
Notion AI

My toolkit is always evolving. I select tools based on your context, budget, and team capability, not vendor preference.
Impact at a Glance
Across Every Engagement
From banking operations to non-profit digital transformation, every engagement is measured against real outcomes, not deliverable counts. These figures represent the tangible impact of the Clarity Pathway™ in action.
Let's Connect
Work With Me
Whether you are a business owner who needs clarity on where to start or a firm looking for a consultant who understands both the technology and the people, I would love to hear what you are working on.
"I arrive curious, stay present, and help you build something that actually lasts."
I work remotely, worldwide, with a particular focus on organizations in Africa and Europe navigating digital transformation.
Contact Details
LinkedIn
linkedin.com/in/adaeze-ubah
Availability
Remote · Open to Clients and Roles Worldwide
Consulting Firm
AUlyn Consulting
Made with